Being a geek, I keep up with geek news. I am not interested in only blogging to other geeks so much as I am to other businesses, so I tend to stay away from a lot of really detailed geek-speak.

I have no problem bringing up Web 2.0 though because if you haven’t seen it on a magazine, or at least heard it mentioned when talking about business in the present couple months, then you have been living under a rock. Saving you from all the acronyms and geek talk associated with the inner workings of a “Web 2.0″ project, the simple answer to the question of what puts the 2.0 in Web 2.0 is that it’s the next wave of venture capital being poured into web startups.

See, apparently VC’s didn’t learn from their mistakes the first time. In light of simple sites being sold for billions of dollars, many VC’s are starting to throw obscene amounts of money at rediculously simple concepts in hopes they will be purchased by one of the success stories of the first internet startup waves. The issue that faces the next wave of overly-financed startups however is that most of the players will have a difficult time keeping users around. The ventures being financed don’t seem to have enough substance to be the next Amazon or Google. These sites are often very niched, and simple to operate, but lack the “I can’t remember life without Google” affect that made one company so successful.